Marketing is just as important to agriculture and agribusiness as having a product to sell. Farmers can have a bountiful harvest but if they cannot sell their crops they cannot stay in business. Agribusiness can come up with innovative new products, but they must have a buyer. We cannot be content with just finding new crops and products. We must also find markets for these crops and products. We have to look locally, nationally and globally and continue to promote North Carolina products. We need better infrastructure to help farmers get their products to these markets. That means better toll free roads, an improved rail system, and expanded ports with chilled storage containers. We also need to do a much better job of personalizing the farmer. Consumer’s tastes have changed over the past few years and they want to know where the product they buy comes from and who produces it.